If children are encouraged to develop critical thinking, then they are largely vaccinated against advertising. Obviously, they are still subject to peer pressure, which often comes to the same thing (because vaccination is only useful if it covers the majority of the population).

Moral of story : Critical thinking, and media analysis, need to be part of the core school curriculum, starting at age 5 or 6. Because, unfortunately, not all parents are aware of the importance of the subject.

_{It is rightly acknowledged that people of faith have no monopoly of virtue - Queen Elizabeth II}