seek advantage through lies

i propose no more lies, products only endorsed by real users, no more actors spouting transparent drivel.

(added to your proposal.)

'The history of public debt is full of irony. It rarely follows our ideas of order and justice.' Thomas Piketty

The model could derive from the major Finnish grocery stores which centralize logistics, marketing, branding and marketing for supply to the local area franchisees. These existing chains profess to be cooperatives - or member-owned, with member benefits and discounts, but they actually have expensive top-down bureaucracies. I imagine a model where such a management level would be hired to provide a management service to the members - but the members would decide on strategies, including profit-sharing.

You can't be me, I'm taken

Instead of trying to draw lines between who should be allowed to use it, and who shouldn't (a nightmare situation given the ease of creating shell corporations, shady front groups, PAC's, etc), how about hard rules on a media by media basis?

No push advertising of any sort, ever - that is, advertising which is pushed toward the consumer without their consent or desire.

Shopper wants to pick up an advertising flyer or local circular?  Fine.  Junk mail?  Gray area.  TV, Radio, and Magazine ads?  Never.

The Internet is already in the process of finding ways to gather and deliver locally relevant content to interested users.  A layer on top of Google Maps combined with something like GroupOn may well be enough.