The European Tribune is a forum for thoughtful dialogue of European and international issues. You are invited to post comments and your own articles.
Please REGISTER to post.
seek advantage through lies
i propose no more lies, products only endorsed by real users, no more actors spouting transparent drivel.
(added to your proposal.) 'The history of public debt is full of irony. It rarely follows our ideas of order and justice.' Thomas Piketty
In Finland there is a consumer ombusdman organization that frequently intervenes on unsupportable advertising claims. You can't be me, I'm taken
Most celebs get the stuff they promote for free.
And there certainly are compartmentalised target groups. They may have fuzzy edges, but no one is going to have much success selling Hello Kitty toys to corporate vice presidents, or expensive mustard to pre-teen girls.
Of course celebs get it free, but these days they also have to sign contracts that exclude controllable competitor visibility whenever in public.
Real consumers are rewarded, though not paid a fee. You can't be me, I'm taken
It's nonsensical to suggest these groups can be equal or equivalent.
And it's not unusual for misguided celebs to damage their own brands through unfortunate endorsement deals, and for brands to have their influence damaged after picking the wrong celeb to endorse.
Advertising is powerful, but it's not infinitely plastic. Beyond a certain narrative stress point the power to persuade breaks down.
by gmoke - Apr 22
by Oui - Apr 221 comment
by Oui - Apr 22
by Oui - Apr 2110 comments
by Oui - Apr 21
by Oui - Apr 20
by Oui - Apr 192 comments
by Oui - Apr 197 comments
by Oui - Apr 18
by Oui - Apr 17
by Oui - Apr 162 comments
by Oui - Apr 1618 comments
by Oui - Apr 156 comments
by Oui - Apr 14
by Oui - Apr 145 comments
by Oui - Apr 131 comment
by Oui - Apr 124 comments
by Oui - Apr 112 comments
by Oui - Apr 10
by Oui - Apr 93 comments