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In Finland there is a consumer ombusdman organization that frequently intervenes on unsupportable advertising claims. You can't be me, I'm taken
Most celebs get the stuff they promote for free.
And there certainly are compartmentalised target groups. They may have fuzzy edges, but no one is going to have much success selling Hello Kitty toys to corporate vice presidents, or expensive mustard to pre-teen girls.
Of course celebs get it free, but these days they also have to sign contracts that exclude controllable competitor visibility whenever in public.
Real consumers are rewarded, though not paid a fee. You can't be me, I'm taken
It's nonsensical to suggest these groups can be equal or equivalent.
And it's not unusual for misguided celebs to damage their own brands through unfortunate endorsement deals, and for brands to have their influence damaged after picking the wrong celeb to endorse.
Advertising is powerful, but it's not infinitely plastic. Beyond a certain narrative stress point the power to persuade breaks down.
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