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If children are encouraged to develop critical thinking, then they are largely vaccinated against advertising.

This is a commonly held view. It's also not true.

Advertisements do not typically contain factual claims upon which critical thinking may be exercised. Advertising builds recognition of brands and association of brands with other stimuli. Given adequate exposure, no amount of critical thinking skills will protect you from developing cognitive biases as a result.

- Jake

Friends come and go. Enemies accumulate.

by JakeS (JangoSierra 'at' gmail 'dot' com) on Tue Feb 14th, 2012 at 05:19:08 AM EST
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