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"Nudging" is a way of influencing behavior without using force or incentives.

Idea is being tested as method to encourage better consideration of environment.

Techniques include subliminal visual cues and exploiting herd mentality

Some argue "nudging" is infringement on freedom, others say it does not go far enough

You can't be me, I'm taken

by Sven Triloqvist on Tue Feb 14th, 2012 at 10:32:14 AM EST
[ Parent ]
This introduces the debate on morality in the media.

When we were young, television had an agenda. It was about popular education, culture for the masses, and so on. There are vestiges of this in various state-run broadcasting systems, but the whole approach has, sadly, rather gone out of fashion :

Zwackus proposes a government-run yet amoral funding system :

European Tribune - Media Reform Ideas

 Fees could be levied on a per/viewing basis, monthly basis, or whatever, and then allocated directly or proportionally to the various entertainments actually watched.

i.e. fund what the people want to watch. Avant-garde theatre, all-in wrestling, reality tv, educational docos, it's all good, let the public decide.

I don't think this is a legitimate government role. Private enterprise does this well enough currently through advertising revenue. The Zwackus model would get us roughly the same content, minus the advertising. This seems to me to miss the opportunity represented by taking out the ads : you can improve the quality of the content as you are no longer subject to the tyranny of ratings.

This relies, of course, on a preachy moralistic world view which Zwackus will undoubtedly jump on heavily...

It is rightly acknowledged that people of faith have no monopoly of virtue - Queen Elizabeth II

by eurogreen on Tue Feb 14th, 2012 at 10:58:05 AM EST
[ Parent ]
The entire commercial tradmed business model is not based on creating content, but on securing a profiled 'loyalty' from readers than can be sold to advertisers. Content creation is used for profiling.

I don't see any way in which the ad symbiosis can be broken by legislation. But I do think that new online and local business models will emerge that make them redundant - possibly many-to-many aggregations that are supported by users paying micro-amounts. It will happen first in news because of the massive costly duplication of news gathering and reporting. My crystal ball is fuzzy, but the signs of transformation are there for all to see.

You can't be me, I'm taken

by Sven Triloqvist on Tue Feb 14th, 2012 at 12:12:16 PM EST
[ Parent ]
About culture though - do we really need to endure 2 hours of people jumping around in tights, when there are more effective solutions?

You can't be me, I'm taken
by Sven Triloqvist on Tue Feb 14th, 2012 at 12:29:21 PM EST
[ Parent ]
This is very similar to the online content model, where your 'service' - whether it's web searches, happy friend time or videos of cats chasing a laser pointer - is really just another tool for aggregating media consumers and selling the aggregation to advertisers.

The only difference is that trad media pretend to be serious guardians of morality and culture, while modern media are obviously in it for the money or the lulz.

It's interesting how similar the models are.

If you remove ad revenue, the entire system breaks down. Most people don't want to pay for media content, so you're left with hobby enterprises and personal brand building where online celebs advertise their own content instead of someone else's.

It's hard to see how this would work, unless perhaps you had a new system where everyone was given a basic wage for free together with some redeemable reward points, and consumers could gift the projects and individuals whose work they liked with some of those points.

The points would be redeemable for basic necessities like studio time, media equipment leases, and so on, as well as optional extras like nice food and clothes.

by ThatBritGuy (thatbritguy (at) googlemail.com) on Tue Feb 14th, 2012 at 05:15:11 PM EST
[ Parent ]
It's not actually true that people don't want to pay for media content. Quite a number of people make a decent, though not extravagant, living off donations to freely provided online media.

What is true is that (a) people don't want to pay enough for media content to pay everyone who wants to make media content. And (b) people don't want to pay for bland, CNN-style content.

(a) is arguably a problem. (b) is, I would argue, not.

- Jake

Friends come and go. Enemies accumulate.

by JakeS (JangoSierra 'at' gmail 'dot' com) on Tue Feb 14th, 2012 at 06:04:42 PM EST
[ Parent ]
If you remove ad revenue, the entire system breaks down. Most people don't want to pay for media content.

While many people are willing to pay something for content, I think that the overall point holds - quality content is more expensive than people are accustomed to paying.  Given a more general prosperity, that might change, but without advertising the current system would die a rather quick death and I'm not sure how much beyond YouTube videos would survive.

Government is all about the pooling of resources to support socially worthy activities.  I think TV, Magazines, and Newspapers are socially worthy activities, even in their current forms.  Their evolution and expansion without the straightjackets imposed upon them by advertisers may well make them more so.  

We don't expect a high-speed rail-network to get built on voluntary donations up-front.  Why should we expect a quality entertainment and news ecology to be built for free?

by Zwackus on Tue Feb 14th, 2012 at 07:51:05 PM EST
[ Parent ]
I don't think this is a legitimate government role. Private enterprise does this well enough currently through advertising revenue. The Zwackus model would get us roughly the same content, minus the advertising. This seems to me to miss the opportunity represented by taking out the ads : you can improve the quality of the content as you are no longer subject to the tyranny of ratings.

This relies, of course, on a preachy moralistic world view which Zwackus will undoubtedly jump on heavily...

Since you've already anticipated one of my objects, I need not make it.

However, I do think that "same content, minus the ads" is a much bigger accomplishment than you grant.  The ads are a pernicious evil in and of themselves.  They are actively and positively manipulative and destructive.  

Furthermore, the ad-driven system means that content is consistently targeted to the social and demographic groups that the advertisers find valuable.  So, we have lots and lots of stuff about young people in an increasingly aged society.  Poor people are poor, so it doesn't really matter what they watch.  Etc.

The centralized, tax-supported system would make each viewer equal, in a positive way.  New entertainment niches would open up, and new people and their experiences would be reflected in art and in culture as a whole.  

Much of the material may be crap, but 90% of everything is crap.  This is as much due to the dearth of creativity and the difficulty of the creative endeavor as it is to anything else.

by Zwackus on Tue Feb 14th, 2012 at 07:57:33 PM EST
[ Parent ]
top comment...

'The history of public debt is full of irony. It rarely follows our ideas of order and justice.' Thomas Piketty
by melo (melometa4(at)gmail.com) on Tue Feb 14th, 2012 at 10:49:27 PM EST
[ Parent ]

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