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"Nudging" is a way of influencing behavior without using force or incentives.

Idea is being tested as method to encourage better consideration of environment.

Techniques include subliminal visual cues and exploiting herd mentality

Some argue "nudging" is infringement on freedom, others say it does not go far enough

You can't be me, I'm taken

by Sven Triloqvist on Tue Feb 14th, 2012 at 10:32:14 AM EST
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