The entire commercial tradmed business model is not based on creating content, but on securing a profiled 'loyalty' from readers than can be sold to advertisers. Content creation is used for profiling.

I don't see any way in which the ad symbiosis can be broken by legislation. But I do think that new online and local business models will emerge that make them redundant - possibly many-to-many aggregations that are supported by users paying micro-amounts. It will happen first in news because of the massive costly duplication of news gathering and reporting. My crystal ball is fuzzy, but the signs of transformation are there for all to see.

You can't be me, I'm taken