Perhaps it is in the same spirit of liberal constipation that, with the exception of Charlie Brooker, we have been too polite to mention the Canadian study published last month in the journal Psychological Science, which revealed that people with conservative beliefs are likely to be of low intelligence. Paradoxically it was the Daily Mail that brought it to the attention of British readers last week. It feels crude, illiberal to point out that the other side is, on average, more stupid than our own. But this, the study suggests, is not unfounded generalisation but empirical fact.

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This is not to suggest that all conservatives are stupid. There are some very clever people in government, advising politicians, running thinktanks and writing for newspapers, who have acquired power and influence by promoting rightwing ideologies.

But what we now see among their parties - however intelligent their guiding spirits may be - is the abandonment of any pretence of high-minded conservatism. On both sides of the Atlantic, conservative strategists have discovered that there is no pool so shallow that several million people won't drown in it. Whether they are promoting the idea that Barack Obama was not born in the US, that man-made climate change is an eco-fascist-communist-anarchist conspiracy, or that the deficit results from the greed of the poor, they now appeal to the basest, stupidest impulses, and find that it does them no harm in the polls.