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Mr Rent-a-Quote fools mainstream media - Press - Media - The Independent

With a keen imagination, a decent poker face and a career that sometimes revolves around being economical with the truth, it was perhaps inevitable that the PR strategist Ryan Holiday would have a formidable talent for pretending to be someone that he's not.

Even he was surprised by quite how formidable that talent was, though. In a burst of relentless self-promotion that lasted just a few weeks, the self-confident 25-year-old managed to lie his way on to the pages, websites and airwaves of an extraordinary cross-section of America's most prestigious news-gathering organisations.

Earlier this year, Mr Holiday decided, by way of an experiment, to get himself quoted as an "expert" source by the writers of articles and blogs on as many different subjects as possible. The big catch: he wasn't an "expert" in any of the subjects in question, and some of the time, he wouldn't even speak to the writers.

Any idiot can face a crisis - it's day to day living that wears you out.
by ceebs (ceebs (at) eurotrib (dot) com) on Sat Aug 4th, 2012 at 07:47:33 PM EST
Meh. That's not very convincing. THE NYT guys puts it right:

Several of the articles have been withdrawn or amended, and Roy Furchgott, the NYT reporter who quoted him, told Forbes that he never expected someone to lie about something so petty. "He gave a fairly credible account in line with what most vinyl record collectors and owners say," he said, "so I took his word on it, and you're telling me that he suckered me."

It's easy to take advantage of people who take you to be in good faith on things which are not purely factual.

Wind power

by Jerome a Paris (etg@eurotrib.com) on Sun Aug 5th, 2012 at 06:42:30 AM EST
[ Parent ]
... and the more you talk about this guy, the more he wins. His pitch is that he can get himself mentioned in the press, even though he has zero added value. Just think what he can do for your products or services.

It is rightly acknowledged that people of faith have no monopoly of virtue - Queen Elizabeth II
by eurogreen on Mon Aug 6th, 2012 at 05:33:52 AM EST
[ Parent ]


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