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That is what a schism brand segmentation does for you. A major part of the advantage of a state church is that it prevents hardliners and milquetoasts from going their separate ways, thus incentivizing the milquetoasts to speak up against hardliners who offend their main customer demographic.

- Jake

Friends come and go. Enemies accumulate.

by JakeS (JangoSierra 'at' gmail 'dot' com) on Thu Sep 6th, 2012 at 05:09:34 AM EST
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