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Well, advertisers keep the effectiveness (or lack thereof) of such ads a hidden secret. The super Bowl is watched mainly by people who want to buy beer and ride in pickup trucks, so those ads are effective. no one knows why GoDaddy does what it does. I know someone high up Madison Ave. advertising who commented to me that they regularly refer to such ads as Blue Serge suits, after the indestructibly tough suits that men wore day after day in the 1950s. They were so thick that you could pee in them if you had to during a meeting. The joke is that, like the ads, no one else really sees it, but it gives the client a warm feeling.
by Upstate NY on Mon Feb 4th, 2013 at 04:22:31 PM EST
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