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surely they do see sales rise after these um, efforts?

or are they white elephants?

'The history of public debt is full of irony. It rarely follows our ideas of order and justice.' Thomas Piketty

by melo (melometa4(at)gmail.com) on Thu Feb 7th, 2013 at 12:58:07 PM EST
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Sorry it took so long to respond.

Sales rise but not nearly as much to justify the cost.

In other words, there's very little bang for the buck.

Only about 20% of the campaigns are effective (in terms of impact on the consumer).

by Upstate NY on Sun Feb 17th, 2013 at 12:27:44 PM EST
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