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Labour doesn't have anything like this. Nor do the Tories.

Elections continue to be improvised and ad hoc here - possibly because they matter so little. As a candidate you do a bit of walking around, speechifying, hand shaking, baby kissing, and perhaps a mail out or two. If you're not on the big table you stand aside while Central Office parachutes someone important in for a few days to push you over the top.

However - if a hypothetical new party used these tools effectively and had a truly persuasive case, they could do a lot of damage to the Establishment.

The key would be national exposure - and managing the media is a much more difficult job than GOTV.

by ThatBritGuy (thatbritguy (at) googlemail.com) on Wed Jan 30th, 2013 at 06:15:07 PM EST
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