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Mechanical watches is another amazing thing. Why are people willing to spend so much for a mechanical contraption when a $10 Timex works better? <-- Rhetorical question.

So the thing to do is find some existing old brand name that is undervalued, and revive it with over-priced new stuff. Best if the stuff is made in Europe, to maintain the aura. Maybe get the components made in China and then final assembly in the EU somewhere. Get a copy of a fashion magazine from 1960 and hunt down a brand that went broke...

???

by asdf on Fri Aug 23rd, 2013 at 07:54:27 PM EST
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