Is it really addressed in any measure towards a dialogue recognizable to "convertible" Westerners?

Yes, precisely. In English, German, and French.

Putin personally supervised a shake-up of Russian communications with the rest of the world. RIA Novosti in English (rather a good news agency) was merged with Voice of Russia to make the surprising Sputnik News. Russia Today in English was boosted with more means, now more languages.

das monde:

the power of the Western propaganda, that being the reason he does not even try to compete there.

He is most definitely trying to compete, and with some success.

das monde:

Putin is opportunistic with the freedom from appearances.

Really?