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The Effect Effect
Psychologists have devised other ways to make a message more persuasive. "You should first maximize legibility," says Daniel Kahneman, who describes the Zajonc experiment in Thinking, Fast and Slow, a compendium of his thought and work. Faced with two false statements, side-by-side, he explains, readers are more likely to believe the one that's typed out in boldface. More advice: "Do not use complex language where simpler language will do," and "in addition to making your message simple, try to make it memorable." These factors combine to produce a feeling of "cognitive ease" that lulls our vigilant, more rational selves into a stupor. It's an old story, and one that's been told many times before. It even has a name: Psychologists call it the illusion of truth.
by das monde on Thu May 12th, 2016 at 05:45:43 AM EST

keep to the Fen Causeway
by Helen (lareinagal at yahoo dot co dot uk) on Thu May 12th, 2016 at 07:36:28 AM EST
[ Parent ]
Bringing up the Trump electoral discussion, mass psychology:


I remember reading, in a Heinlein sci-fi thing, something like "People who don't know how to use a slide rule shouldn't be allowed to vote.

I am coming to the ingenious conclusion that - from the evolutionary and social positioning perspective - using rational mind is a characteristic of "alpha" behavior. Or for the flip side, acting dumb is a signal of submission. If so, I suspect that social differentiation (by individual experiences) plays a much larger role than genetic determinism. Generally everyone can be rational in specific situations of his/her responsibility. But if one finds himself dependent on authority, he/she will solicit comfortable favor rather than any intellectualization.

Hereby I do not imply that the "slow" rational thinking is the distinctive feature of "alphas". Obviously, geeks and nerds do not earn much social status typically. In contrast, the "alphas" are very fluent in the "fast" intuitive-emotional communication as well. The geeks are not a complete package for leadership, leaving potential supporters disappointed (or even envious, reactionary) soon.

Progressive politicians may easily appear as creepy, arrogant geeks to the masses, I am afraid. Especially when progressives habitually shy away from fully embracing leadership. That can explain strong anti-Enlightenment, anti-intellectual sentiments and philosophy in the American history.

by das monde on Sat May 14th, 2016 at 10:39:34 PM EST
[ Parent ]


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