Right, she's universally known as a colossal failure -- rightly so, having destroyed not one but two major tech companies -- whereas people tend to assume a certain level of competence with Trump given his name is bolted onto so much crap.  He just hopes you don't look too closely.

It helps him that he's more of an entrepreneur.  A really bad one, generally, but one nevertheless.  Whereas Fiorina's more the MBA-type, so she doesn't really have the brand that goes along with an empire, however shitty that empire that may be.

I assume she did something at least half-decent to get the HP job while she was at AT&T and (I think?) Lucent.  In that sense, kinda like Trump:  One decent effort followed by colossal failure everywhere else.  Trump was just savvier in turning his real business into a brand.

Be nice to America. Or we'll bring democracy to your country.