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'Virtue-signalling' -- the putdown that has passed its sell-by date
As the Boston Globe columnist Mark Peters has pointed out, "virtue-signalling" has existed in isolated pockets since at least 2004, but was popularised (not, as he claims, invented) by James Bartholomew in the Spectator in April 2015. If you've heard the phrase recently, it's most likely being used according to his definition [...] "Virtue-signalling" is also a neat, pithy phrase, with - and this is the killer, really - a social-sciencey air, as though it's a phenomenon recorded by behavioural economists and factored into nudge-unit projections of how many men pee standing up. (As of January 2016, however, a Google scholar search for the term yields only a handful of citations related to the work of a single religious studies academic.)
"Virtue-signalling" is also a neat, pithy phrase, with - and this is the killer, really - a social-sciencey air, as though it's a phenomenon recorded by behavioural economists and factored into nudge-unit projections of how many men pee standing up. (As of January 2016, however, a Google scholar search for the term yields only a handful of citations related to the work of a single religious studies academic.)
NEW SCRIPT! PLACES, EVERYONE Diversity is the key to economic and political evolution.
The real problem, of course, isn't the signaling part: Everyone is signaling all the time, whether it's about social justice or their commitment to Second Amendment rights or their concerns about immigration law. Those who accuse others of virtue signaling seem angry about the supposed virtues themselves -- angry that someone, anyone, appears to care about something they do not. Another Twitter user, defending Donald Trump after the infamous "Access Hollywood" tape, wrote: "Stop virtue signaling. It doesn't work. Are you saying you never talked dirty in a [private] conversation?" The logic here is not that Trump or his actions were morally correct, but that no one else is, either, and anyone who claims otherwise is lying. Those who cry "virtue signaling," though? At least, they claim, they're honest about it. They are, of course, trying to signal something about their own values: that they are pragmatic, appropriately cynical, in touch with the painful facts of everyday life. Virtue signaling can be a way of staking out a position in an argument -- not just the high ground, but the highest ground. (You may be against racism, but I am more against racism than you.) But calling out virtue signaling is a useful position in itself.
Those who cry "virtue signaling," though? At least, they claim, they're honest about it. They are, of course, trying to signal something about their own values: that they are pragmatic, appropriately cynical, in touch with the painful facts of everyday life. Virtue signaling can be a way of staking out a position in an argument -- not just the high ground, but the highest ground. (You may be against racism, but I am more against racism than you.) But calling out virtue signaling is a useful position in itself.
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