It is pithy, but is really a recycled version of 'blowing your own horn', or 'whitening the sepulchre' so nothing new.
I expect the next meme phrase description to get parsed will be 'self-referential'.
Because 'raving egomaniac' is so yesterday.
Or'Fake News' as 'bald-faced lies' aka 'McWhoppers'.

'The history of public debt is full of irony. It rarely follows our ideas of order and justice.' Thomas Piketty