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Lakoff emphasizes importance of framing since his book  "Don't Think of an Elephant: Know Your Values and Frame the Debate" (1996). However, the hard part is not setting a frame, but to have your frame accepted by the audience. People are well  "trained" sociobiologically which frames to accept. Or rather - from WHOM to accept framing. That is where authority come in. People effectively listen either to social leaders or to specialist authorities. Communication "on the same level" is a mess (in the academic world as well).

Case in point: Whether you read this comment smoothly or not, that depends hugely on what you think about me. Isn't it?

A lot of  Affective Processing  is related to authority recognition and tribal competitiveness.

It is not hard to see that progressives, leftists do not have much authority for a while already, and they are not earning it. Even Obama had gotten it for the benefit of the doubt rather -- and he was not great in fulfilling hopes. The liberals had fallen behind in development of social leadership, or even philosophically shied away from it. But there is no way to govern by moral, rational principles but to embrace the sociobiological rules of leading and following. And it should start not with some framing techniques, but with the emotional-physical sense of yourself as a possible leader.

Liberals have a lot of work to do. They have been pretty inhibited since the red-baiting of McCarthyism and several well-known assassinations.

by das monde on Tue Feb 28th, 2017 at 10:30:20 AM EST
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