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No more dodgy women drivers as UK bans sexist stereotypes in ads
Britain is to ban advertising showing women who can't park or men who struggle to change a nappy in a crackdown on gender stereotypes, the industry watchdog said on Friday.

The Advertising Standards Authority (ASA) said a review had found some stereotypes were harmful, citing ads that belittle men for carrying out tasks seen as female, or suggest new mothers should prioritise looking good over emotional wellbeing [...]

From next June, adverts featuring a depiction of gender roles that could cause offence or harm will be axed, it said.

The ban will apply to broadcast and non-broadcast media, including TV, radio, newspapers and social media.

The Brits will never be stupid
by das monde on Thu Dec 20th, 2018 at 10:17:41 AM EST
[ Parent ]
How about ads which depict a Brexiteer driving over a cliff?

Index of Frank's Diaries
by Frank Schnittger (mail Frankschnittger at hot male dotty communists) on Thu Dec 20th, 2018 at 10:21:47 AM EST
[ Parent ]
So I guess you can't advertise Lego in England any more, now that the sets themselves are sexist.
Ms. Magazine helpfully illustrates that sexism is hardly isolated to the boy side of the Lego aisle. Lego figures meant for girls now have slimmer waists and actual busts. The strict, bold, primary palette of the Lego bricks I remember from childhood has been replaced by the pinks and blushes that characterize the girl aisle of the toy store.
by gk (gk (gk quattro due due sette @gmail.com)) on Thu Dec 20th, 2018 at 10:26:33 AM EST
[ Parent ]
It's a (shitty) marketing reaction to the gendering of Lego as a boy's toy by society at large.

We'll have our local MRA around in a second to explain why girls don't like construction toys due to evolutionary pressures in a moment.

by Colman (colman at eurotrib.com) on Thu Dec 20th, 2018 at 10:44:22 AM EST
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by das monde on Thu Dec 20th, 2018 at 11:32:34 AM EST
[ Parent ]

one of my favorite example of


toys manufactured in the last two decades.

##Another case of misplaced precision

Diversity is the key to economic and political evolution.

by Cat on Fri Dec 21st, 2018 at 03:08:49 PM EST
[ Parent ]
Reminds me of this from four years ago:


by Bernard on Thu Dec 20th, 2018 at 08:21:22 PM EST
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LEGOs weren't even 'boys' toys' when I was a child. I played with them, colored and unfinished wood blocks, and Linkin' Logs along with dolls and other figurines.

Why? you might ask. I'll tell you. LEGO shapes were punched in primary colors (and still are) as were many manipulatives for early childhood development. And, yes, I did not buy my toys. Santa delivered them.

So what's 'different' 50 years later about LEGO, CREATIVE PLAY THINGS, or PLAY MOBILE product lines?

Consumer demand for 'gendered' product lines. You (pl.) demand context-specific manipulatives, Evil Corp delivers. Children demand 'gendered' products 'as seen on TV!', Santa delivers.

The irony at this point is, the world is living through neurotic projections of an aimless political class of persons, who alternately express contempt for and pride in 'femininity' or 'masculinity'.


Diversity is the key to economic and political evolution.

by Cat on Thu Dec 20th, 2018 at 09:43:07 PM EST
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< wipes tears >

FIFTH WAVE is intellectually bankrupt but flush with cash as are, of course, all parents and all children across the world who struggle, inexplicably, against involuntary, color-coded 'gender' assignment foisted on them by Evil Corp in the aisles and in the trash heaps of 'first world' dysphoria.


Diversity is the key to economic and political evolution.

by Cat on Thu Dec 20th, 2018 at 09:22:59 PM EST
[ Parent ]
Well that's a pity. One less way to filter out shitty brands I don't want to give my money to. If I ever watched any ads.
by Colman (colman at eurotrib.com) on Thu Dec 20th, 2018 at 10:45:15 AM EST
[ Parent ]


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