Britain is to ban advertising showing women who can't park or men who struggle to change a nappy in a crackdown on gender stereotypes, the industry watchdog said on Friday.

The Advertising Standards Authority (ASA) said a review had found some stereotypes were harmful, citing ads that belittle men for carrying out tasks seen as female, or suggest new mothers should prioritise looking good over emotional wellbeing [...]

From next June, adverts featuring a depiction of gender roles that could cause offence or harm will be axed, it said.

The ban will apply to broadcast and non-broadcast media, including TV, radio, newspapers and social media.