Reminds me of this from four years ago:

My superhero loving 7yo daughter not impressed when she spotted this sign in @Tesco today @LetToysBeToys pic.twitter.com/8F3bsRv6PK

— Karen Cole (@karlou) November 22, 2014

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LEGOs weren't even 'boys' toys' when I was a child. I played with them, colored and unfinished wood blocks, and Linkin' Logs along with dolls and other figurines.

Why? you might ask. I'll tell you. LEGO shapes were punched in primary colors (and still are) as were many manipulatives for early childhood development. And, yes, I did not buy my toys. Santa delivered them.

So what's 'different' 50 years later about LEGO, CREATIVE PLAY THINGS, or PLAY MOBILE product lines?

Consumer demand for 'gendered' product lines. You (pl.) demand context-specific manipulatives, Evil Corp delivers. Children demand 'gendered' products 'as seen on TV!', Santa delivers.

The irony at this point is, the world is living through neurotic projections of an aimless political class of persons, who alternately express contempt for and pride in 'femininity' or 'masculinity'.

imbeciles

Diversity is the key to economic and political evolution.