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It's a (shitty) marketing reaction to the gendering of Lego as a boy's toy by society at large.

We'll have our local MRA around in a second to explain why girls don't like construction toys due to evolutionary pressures in a moment.

by Colman (colman at eurotrib.com) on Thu Dec 20th, 2018 at 10:44:22 AM EST
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by das monde on Thu Dec 20th, 2018 at 11:32:34 AM EST
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one of my favorite example of


toys manufactured in the last two decades.

##Another case of misplaced precision

Diversity is the key to economic and political evolution.

by Cat on Fri Dec 21st, 2018 at 03:08:49 PM EST
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Reminds me of this from four years ago:


by Bernard on Thu Dec 20th, 2018 at 08:21:22 PM EST
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LEGOs weren't even 'boys' toys' when I was a child. I played with them, colored and unfinished wood blocks, and Linkin' Logs along with dolls and other figurines.

Why? you might ask. I'll tell you. LEGO shapes were punched in primary colors (and still are) as were many manipulatives for early childhood development. And, yes, I did not buy my toys. Santa delivered them.

So what's 'different' 50 years later about LEGO, CREATIVE PLAY THINGS, or PLAY MOBILE product lines?

Consumer demand for 'gendered' product lines. You (pl.) demand context-specific manipulatives, Evil Corp delivers. Children demand 'gendered' products 'as seen on TV!', Santa delivers.

The irony at this point is, the world is living through neurotic projections of an aimless political class of persons, who alternately express contempt for and pride in 'femininity' or 'masculinity'.


Diversity is the key to economic and political evolution.

by Cat on Thu Dec 20th, 2018 at 09:43:07 PM EST
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