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EVENT REPORT | Content Fund for Russian language media presented in EED

On 5 March 2018, the European Endowment for Democracy hosted the presentation of the Creative Content Support Fund, which provides grants for independent Russian-language media outlets in the Eastern Partnership (EaP) and beyond.

"In the Eastern Partnership countries, there is a significant share of the Russian speaking media audience. It has long been under-served and now requires special investment," said EED Executive Director, Jerzy Pomianowski, in his opening remarks.

"Russian speakers deserve to be served balanced, creative and high quality content."

The meeting was attended by representatives from EU member states, the Canadian and US governments, EU institutions, international broadcasters, as well as independent media specialists.

Content is King!

Speaking at the event, Andy Pryce of the UK's Foreign Office (FCO), a key donor to the Content Fund, underlined the responsibility of the EU to support a new generation of media that `tell the story' of 21st century Eastern Europe. He also noted the overriding importance of excellent quality content:

"As Bill Gates first said in 1996, `Content is King!' - this still rings as true today."

One of those beneficiaries is Coda Story, a single-issue web platform that puts a team of journalists on one crisis at a time and stays with it, providing unique depth, continuity and understanding to events that shape the world. EED's support is helping to develop a Russian-language Coda Story website, Coda Russian, and social media output, in addition to the existing Coda English.

"The region desperately needs quality storytelling, real stories about real people. This grant from the Content Fund has helped us be creative, and given us space to be highly experimental and reach wider audiences through novel formats," said CODA CEO, Natalia Antelava.

One of the highlights of the event was the presentation of the Fund's trailer and website. The trailer pulls together some samples of the content produced by grantees, including "Living in the Now", a  series of short features from the Donetsk Institute for Information in Ukraine about people affected by the war fought in the east of the country.

by Oui on Wed Dec 26th, 2018 at 01:07:45 PM EST

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