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The BBC World Service Trust brought together some pre-existing initiatives in Bush House which had a focus on international development.

It was created as an independent charity in October 1999 and continues to have three aims. The World Service Training Trust provides BBC training to broadcasters and trainers in developing and transition countries.

The Trust also co-ordinates - funded by external bodies - educational programming on the BBC World Service and its partner stations.  

The third element was the brainchild of Sir John Tusa, then managing director of the BBC World Service. He established the 'BBC Marshall Plan of the Mind' with funding from DFID and others to provide civic education and capacity building in the countries of the Former Soviet Union and east and central Europe.

While these bodies had specific areas of focus, they all shared the common vision of using the power of media and communications through the BBC for a common, positive purpose.

It was with this in mind, and recognising the potential for using the media strategically for development purposes, that the Trust was created.

[h/t UK Column report - May 22, 2018]

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by Oui on Wed Dec 26th, 2018 at 01:09:57 PM EST

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