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The London Evening Standard is facing accusations it sold "favorable news coverage" to six major companies, including Uber and Google, in a £3 million deal. Open Democracy, a political U.K.-based website, accused the paper of offering positive news coverage to the likes of Uber and Google in exchange for corporate partnerships worth hundreds of thousands of pounds, as part of an upcoming campaign called London 2020. According to the report published Wednesday, the Evening Standard told corporate partners they would not just get the usual, clearly labeled "advertorial" content, but also news and comment pieces "that will appear to readers as routine, independently written editorial."
Open Democracy, a political U.K.-based website, accused the paper of offering positive news coverage to the likes of Uber and Google in exchange for corporate partnerships worth hundreds of thousands of pounds, as part of an upcoming campaign called London 2020.
According to the report published Wednesday, the Evening Standard told corporate partners they would not just get the usual, clearly labeled "advertorial" content, but also news and comment pieces "that will appear to readers as routine, independently written editorial."
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