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Democrats turn to Hollywood for messaging advertising help
"One of the first things we were at least talking about in the beginning meetings was how to improve upon the message advertising as to what does the Democratic Party stand for, what does that represent," said Andrew Marcus, who owns the television and film company Apiary Entertainment. "When the Republican Party or [President Donald] Trump is able to say `Make America great again' and nobody that I know can tell you what the DNC or any of the leading candidates' slogans [are], I think that's a marketing advertising problem."
[...]
"I was looking for something to do that didn't involve giving money," Gregory said. "What I like about this thing is it's not transactional."
GOTV! Dem leaders embrace pay-go

Diversity is the key to economic and political evolution.
by Cat on Tue Jun 12th, 2018 at 02:15:35 PM EST
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it's about time.  The Democratic Party PR and Messaging has been Ad Hoc Amateur Hour


She believed in nothing; only her skepticism kept her from being an atheist. -- Jean-Paul Sartre
by ATinNM on Wed Jun 13th, 2018 at 03:43:44 PM EST
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There's an old ad industry tactic called "borrowed interest" to "add value" to brand ID by, say, hiring a celeb to flog the product. The DNC needs to evaluate the "assets" their working with.

Diversity is the key to economic and political evolution.

by Cat on Wed Jun 13th, 2018 at 06:27:19 PM EST
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