Trump's Name, Once a Brand, Is Now a Banner of Extremism

For years, Donald Trump used his property, personality and celebrity to forge a living brand that, at one time, included everything from menswear to cologne to mail-order steaks. After he became president, he used the office to burnish that brand further--most visibly with the Trump International Hotel just three blocks east of the White House, which brimmed with diplomats eager to curry favor with the 45th president.

Trump flies into ex-Soviet Territory for tower project | Reuters - 2012 |

But now that Trump has lost the support of even staunch allies--"It's past time for the president to accept the results of the election, quit misleading the American people and repudiate mob violence,"

Florida Trump Fun Park for Members Only - Mar-a-Lago