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How to get Gen Z vaccinated against COVID? Our work for the Biden campaign holds clues.
My company focuses on marketing campaigns to reach Gen Z, and helped mobilize turnout among young voters for the Biden presidential campaign in 2020. ... We've now begun working with the Ad Council on a vaccine campaign aimed at this demographic.  
Gen Z has a totally different relationship to celebrities. They've grown up engaging directly with their favorite content creators. On social platforms, they message with these people - who are, quite often, close to their own age. Nowhere is this more clear than in the world of gaming.
Market information, not advice
So how exactly can these influencers help? The key is for them to encourage fans to get informed about the vaccines, without prescribing a specific action. In fact, popular gamers we work with, who have millions of followers, have told us that they would refuse to tell thei
by Cat on Mon Jul 12th, 2021 at 12:37:55 PM EST
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