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"People know her as Commission president," said URSULA2024 spox Alexander Winterstein. "What people may know less about is who she actually is as a person ... Who is Ursula von der Leyen?"

Statements on the campaign website are signed with von der Leyen's handwritten autograph and on the website, she states that "as a mother of seven, I want my children's children to grow in a safe, prosperous Europe."

Will this new image of von der Leyen be on display during Monday's Maastricht debate, the first debate between the lead candidates for the presidency of the European Commission?
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