Tesla is to cut the price of some of its cars in an effort to combat declining sales and growing competition. Prices will be reduced in Germany—Tesla's biggest European market—and elsewhere in Europe as well as the Middle East and Africa, the company has revealed. In Germany, the cost of the Model 3 rear wheel drive will fall from  €42,990 to €40,990 [$45,770-$43,641].
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The news comes after the world's largest EV maker [not TSLA] cut around a third off the price of its "Full Self Driving" system—which is not a self-drive [FKA "autonomous vehicle"] which means drivers must remain alert and be ready to intervene—to $8,000 (€7,505) from $12,000 (€11,258).
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Tesla also took $2,000 off the prices of three of its five models in the United States, the Model Y, a small SUV which is Tesla's most popular model and the top-selling electric vehicle in the US, and also of the Models X and S, its older and more expensive models.
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The company has been struggling with falling sales and an increasing biennial price war cuts in the market for EVs, especially against Chinese competitors [in China]. There are reports that CEO Elon Musk's personal reputation $56B value pricing also plays a role in how the company is perceived.