Israeli diplomats and government officials come to New York for some tough training on how to deal with American media
Marco Greenberg's role today is to play an unsympathetic television reporter: first a reporter for the local Channel 4 in Los Angeles, then for Al Jazeera.
A studio atmosphere has been created in the conference room. Standing alongside Greenberg is a cameraman-sound man. The overhead lights are dimmed. In the background, behind the back of the interviewee, a colorful backdrop hangs. Greenberg begins the broadcast:
"Good morning to all the viewers. With me today is a representative of the Israeli government. Hello, sir ..."
The innocuous preamble quickly gives way to a shower of scathing questions aimed at each of the Israelis, one after another. Why shouldn't the Palestinians be permitted to return to their land and realize the right of return? Why doesn't
Israel improve the situation of Israeli Arabs? Why do you need the wall, which makes life so hard for the Palestinians? Really now - why don't you stop the occupation?
In an adjacent conference room, the images are repeated. Here the interviewer is Neal Sher, a consultant on media and lobbying, and a former executive director of AIPAC (American Israel Public Affairs Committee) who was once a Nazi-hunter for the U.S. Department of Justice. "We're losing a lot of boys in Iraq," he says, "and some people claim Israel pushed America into the war in Iraq. Does Israel intend to push America into a war against Iran, on the basis of its nuclear programs?"
Waiting off to the side is Elias Buchwald, one of the founders of Burson-Marsteller, the major public relations firm, who is venerated in the industry. When the interview ends, it will be shown to the entire group on a video monitor. The sharp-tongued Buchwald will waste little time in skewering the interviewees for their responses.
Haaretz article continued ...
Personages involved are covered in my new diary ::
Airport Security by Israeli Rafi Ron ¶ IDF Spokesman - Neal Sher & Burson-Marsteller
BBC News - Canada hires Nazi hunter (Dec. 1997)