Wed Aug 5th, 2009 at 09:33:26 AM EST
Save the planet by spreading lies | Green Directory, Eco Friendly Products and Services, Green News - Green Pages Australia
"Puffery is one thing, but some advertising is simply lies, says Tappening co-founder, Mark DiMassimo. He points bottles filled with tap water that are labeled and marketed with water cascading over pristine mountaintops.
"This creates an illusion that it is superior to tap water, because that's what billions of dollars of bottled water advertising has claimed or implied. The thing is, that's simply not true," adds co-founder, Eric Yaverbaum.
Tappening has launched a reverse lie campaign. Go to StartaLie and make up lies about bottled water. Spread it through popular Web networks. Go on, it'll do you good.
But is this kind of thing right?
(Is it useful?)
(Do we care?)